
I've spent the last decade moving between brand, marketing and growth, working both inside companies and with them from the outside. What interests me most is figuring out what a brand can mean, and then making that idea useful across the business and drive actual results. Brand isn't just a point of view to me, I see it as a system that makes growth possible.
Most recently, I was Chief Strategy Officer at Q36.5, leading brand and growth strategy through a period of rapid international growth. Before that, I led the brand strategy department at .Monks and worked across projects for BMW, District Vision and others.
I tend to get involved when something needs more clarity. A brand has grown but the thinking has not caught up. Marketing has become fragmented. Or there is a strong idea, but no real system around it yet.
If you're looking for a strategic partner who can help make the pieces work together, I'd love to talk.